How the Bass Pro Shop Affiliate Program Works

This post may contain affiliate links. I will earn a small commission (at no cost to you) if you buy a product using my links. Thank you for your support!

Do you have a strong interest in fishing, hunting, and all things outdoors? If so, you would likely do well with the Bass Pro Shop affiliate program. Bass Pro Shop is one of the most popular online outdoor websites.

People recognize the brand and do not hesitate to shop there. As an affiliate marketer, you have the opportunity to earn steady commissions from this affiliate program.

When it comes to affiliate programs, I’m always on the lookout for quality ones that have products that will convert.

Who am I? Hi! I’m Eartha and I’m a full-time affiliate marketer and the author of this blog. Finding good affiliate programs is the key to making consistent commissions.

Keep reading to learn how the Bass Pro Shop affiliate program works as well as how I make a steady income online promoting affiliate products.

  • Affiliate Program: Bass Pro Shop
  • Commission: 5%
  • Cookie Length: 14 days
  • Niche: Outdoors

NEXT: How I Make $1K – $2K Commissions Using a 2-Page Website

What are Bass Pro Shops?

There are Bass Pro Shops all over the United States and in Canada. If you’ve never visited one, you should! They are awesome stores.

These stores carry almost everything you can think of for outdoor activities such as fishing, hunting, shooting, and camping.

Check out the video tour below of a Bass Pro Shop:

Walking through one of these stores is an adventure in itself. Whatever activity you are wanting to do outdoors, you can bet they have the gear you’ll need.

The popularity of these stores is a benefit to affiliate marketers. Since people are so familiar with the brand, they are more confident to shop from one of the online stores.

Best of all, most customers are likely to buy more than one item. That means a larger commission for you.

Types of Products You Can Promote

There are so many products on the Bass Pro Shop website that you can promote. Here is a small list to start with:

  • fishing reels
  • fishing lines
  • fishing rods
  • boat accessories
  • boat furniture
  • boat electronics
  • shooting accessories
  • ammo
  • archery
  • knives & tools
  • hunting accessories
  • tents
  • sleeping gear
  • lighting

I’ve barely scratched the surface of what they offer. The products open up a world of niche ideas that you could go into.

You could focus on one category or multiple categories within your affiliate marketing campaigns.

I really like stores like these because it offers customers so much to choose from which means they are likely to buy more.

Think about Chances are that you buy more than one item every time you shop on that website.

That is because the website carries a ton of products.

What the Bass Pro Shop Affiliate Program Offers

The affiliate program offers up to 5% commissions and up to a 14-day cookie length. The commission rate is not the best. However, it can still offer plenty of commissions if you can send a lot of traffic to its website.

Personally, I prefer affiliate programs with higher commission rates. However, I don’t underestimate the small commissions either. It all adds up in the span of a month.

When you have a steady stream of traffic, that can mean steady sales. That is what you want regardless of the affiliate product you’re promoting.

The Bass Pro Shop affiliate program is managed through Impact affiliate network. You will need to create an account with Impact to apply for the Bass Pro Shop affiliate program.

Who This Affiliate Program is For

Ideally, this affiliate program is great for anyone who already has a large following in the outdoors niche.

Therefore, if you have a social media account like TikTok, Instagram, Facebook, or YouTube that caters to outdoor lovers, you could promote Bass Pro Shops products.

It is also great for someone that has a high-traffic website related to the outdoor niche.

If you don’t have any of these types of online assets, don’t worry. I’ll explain how you can get started with zero experience.

How to Make Money with the Bass Pro Shop Affiliate Program

There are so many ways to approach affiliate marketing. Some strategies cost more and are riskier than others. However, there are also strategies that are tried and true.

The strategy that I chose is creating niche websites. Years ago, I used to work for a web marketing agency as a web designer.

After three years of working there, the entire web team was laid off. I had nothing to fall back on. It was devastating, to say the least.

It was then that I decided to pursue affiliate marketing as I didn’t want to be put in that situation ever again.

I chose to create a website as I knew it was the lowest cost and lowest risk way to get started.

The only problem was that I didn’t know how to make money with a website. I didn’t have time to waste so I searched for a legitimate online training program and found this one.

Following that training made all of the difference for me. Here is a screenshot of an affiliate commission I made from one affiliate program:

affiliate comission

The earning potential is unlimited with affiliate marketing. Now, let’s go into how I’d go about earning commissions with the Bass Pro Shop affiliate program.

Choosing a Niche

The first thing to do is choose a niche. Bass Pro Shops carry a large number of products. You could create a general type of outdoors website and that would still work.

However, there is also a lot of competition in the broader outdoor niche. This is why I would choose a sub-niche under the outdoor niche.

You could take a look at the categories on the Bass Pro Shops website to give you some great ideas.

Let’s say, for example, that you truly enjoy fishing. You go fishing every chance that you get and you know a lot about the equipment and gear needed to fish.

You can create a niche website all about fishing. Or if you wanted to focus on a specific type of fishing, you could create one about fly fishing or ice fishing.

I would likely create a fishing website with various categories on my website that cover all topics of fishing.

So it would look something like this:

fishing niche website flowchart

You could then write content under those categories on your website. I’ll talk more about the importance of content and how it attracts free traffic below.

Building Your Website

Creating your website is going to be really easy. You don’t need any technical background to do this.

You will need three things:

  • A domain name
  • Web hosting
  • WordPress installed on your hosting account

Any web hosting provider can set you up with all three. You can register a domain name, choose a web hosting plan, and then install WordPress on your account with one click.

Some web hosting companies will install WordPress for you! Anyone can have their own self-hosted WordPress website up in a matter of minutes.

Bluehost is one such web hosting company that can do everything for you. Choose any of their WordPress hosting plans to get started.

Get Free Traffic

Targeted web traffic is the key to making money with a website. Without traffic, you have no one to promote affiliate products to.

The benefit of a niche website is that the content that you create brings you free traffic. That means you don’t have to run paid ads to get the traffic that you need.

Getting this targeted traffic means creating content that your target audience is searching for.

In the case of our fishing website example, we can write about fly fishing as it is one of our categories.

You can use any keyword tool of choice. My favorite one is good ol’ Google Search and the autosuggest feature.

I opened up Google Search and began typing the keyword “fly fishing for” and here are some of the things that people search for:

google search for fly fishing

You now have some ideas of content that you could write about. People in this niche want to know how to fly fish for different fish such as carp, trout, bluegill, smallmouth bass, and more.

By typing in different fishing-related keywords, you will have an unlimited amount of content ideas for your website.

As time goes by, it is the content that you create that gets indexed and ranked in the search engines such as Google and Bing.

Make Affiliate Commissions

Finally, you want your niche website to make commissions. When you write your blog posts, you can recommend some of the products on the Bass Pro Shops website using your affiliate links.

After you have signed up to become a Bass Pro Shop affiliate, you will get access to your affiliate links.

Your affiliate links are what track the sales that you make from your website.

Bonus: Boost Your Conversions

One of the things that I like to do is to write product reviews and link back to these reviews within my blog posts.

Let’s say that you have a fishing rod that you like and use. It is also sold on Bass Pro Shops’ website so you can link to it with your affiliate link.

I would write up a thorough product review about the fishing rod. Cover everything that you like and don’t like about it.

Take pictures of it or even a video of you using it and place that on your review page. When you link to that product review on your blog posts each time you want to recommend that fishing rod, it will help boost the sales that you make.

Why? It’s because people want to know that the product works and if they read your experience, they will be more convinced.

This strategy works extremely well. Think about how many product reviews you’ve read before buying a product. It works!

Final Thoughts On the Bass Pro Shop Affiliate Program

I think the brand of Bass Pro Shops will give you an advantage if you want to be in the outdoors niche as an affiliate marketer.

Getting the right audience to the right products is the job of an affiliate. There are many ways to accomplish that.

One of the best ways is by creating a niche website and serving your audience with content that addresses their questions and concerns.

Creating a niche website is how I got started in affiliate marketing and what I continue to do today.

You can get started today with your own niche website by following the same step-by-step training I followed.

Another great option is to promote high-ticket affiliate products. You can reach your monthly income goals faster. Learn more about how it works by reading my Zach Crawford course review.

Click the button below to learn more about how it all works:

Yours in success!

Eartha 🙂

P.S. – Learn how I went from zero to making a steady income online with affiliate marketing. Click here to learn how.

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Hi! My name is Eartha and I'm the author of this blog. I earn a steady income online. Follow the same training I used to learn how to earn income using simple 2-page websites and affiliate marketing. Click here to get started!